Effective Date: January 1, 2026
Last Updated: March 1, 2026
Jurisdiction: California, USA
This Privacy Policy describes how AquaLux Remodeling LLC ("AquaLux Remodeling," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our website or contact us for services. Please read this policy carefully. By using our site, you consent to the practices described herein.
1. Who We Are
AquaLux Remodeling LLC is a bathroom renovation referral and services company headquartered at 8520 Wilshire Boulevard, Suite 450, Beverly Hills, California 90211. We operate the website accessible at this domain (the "Site") and provide homeowners with information about and connections to licensed bathroom remodeling contractors in the greater Los Angeles area.
We are committed to safeguarding your privacy. This policy applies to information collected through our website, telephone interactions, email communications, and any other means by which you interact with us.
2. Information We Collect
We collect information in the following ways:
2.1 Information You Provide Directly
- Contact Information: Name, email address, phone number, and mailing address when you submit a contact or quote request form, call our number, or send us an email.
- Project Information: Details about your home, current bathroom configuration, renovation goals, budget range, and timeline preferences.
- Communication Records: Content of messages, emails, or call recordings (where permitted by law and disclosed at the time of collection).
- Account Information: If you create an account, your username, password (hashed and salted), and profile preferences.
2.2 Information Collected Automatically
- Log Data: IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and date/time of visits.
- Device Information: Hardware model, device identifiers, and mobile network information.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies. See our Cookie Policy for full details.
- Analytics Data: Aggregated behavioral data collected through analytics platforms (such as Google Analytics) to understand how users interact with our Site.
2.3 Information from Third Parties
- Data from advertising partners, including Google Ads and Meta (Facebook/Instagram), used to serve relevant ads and measure ad performance.
- Publicly available data to verify contractor credentials or business information.
- Data from review platforms (e.g., Google Reviews, Yelp) where you have left public reviews.
3. How We Use Your Information
We use collected information for the following purposes:
- To respond to your inquiries, quotes, and service requests promptly and accurately.
- To connect you with appropriate licensed contractors in your service area.
- To process and fulfill any service agreements or contracts entered into with AquaLux Remodeling.
- To send appointment confirmations, project updates, and follow-up communications related to your project.
- To send marketing communications (with your consent where required) about our services, promotions, and helpful renovation tips. You may opt out at any time.
- To improve the design, functionality, and content of our website based on usage patterns.
- To detect, prevent, and address technical issues, fraud, or unauthorized access.
- To comply with applicable federal and California state laws, regulations, and legal processes.
- To serve targeted advertising through our advertising partners, including Google and Meta platforms.
- To conduct internal research and analytics to improve our service quality and customer experience.
4. Legal Basis for Processing (California Residents)
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information. We process your data on the following legal bases:
- Contractual Necessity: Processing required to fulfill a service request or contract you have entered into with us.
- Legitimate Interests: Processing for our legitimate business interests, such as improving services, preventing fraud, and direct marketing (where we have balanced these against your interests and rights).
- Consent: Processing based on your explicit consent, which you may withdraw at any time.
- Legal Obligation: Processing required to comply with applicable laws or regulations.
5. How We Share Your Information
We do not sell your personal information. We may share information in the following limited circumstances:
- Service Contractors: We share your contact and project information with licensed contractors who may be matched to your project. These contractors are vetted and required to maintain confidentiality.
- Service Providers: We engage third-party vendors (e.g., web hosting, email delivery, CRM software, analytics) who process data on our behalf under strict data processing agreements.
- Advertising Partners: Hashed or anonymized identifiers may be shared with Google Ads and Meta to serve relevant advertisements, consistent with your cookie consent settings.
- Legal Compliance: We may disclose information when required by law, subpoena, court order, or governmental authority, or to protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:
- Contact and inquiry records: 3 years from last interaction
- Contract and financial records: 7 years (California legal requirement)
- Marketing data: Until you unsubscribe or withdraw consent
- Website analytics data: 26 months (Google Analytics default)
- Cookie consent records: 1 year
7. Your Rights (California Residents — CCPA/CPRA)
If you are a California resident, you have the following rights under the CCPA and CPRA:
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You may request deletion of personal information we hold about you, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information.
- Right to Opt-Out of Sale/Sharing: Although we do not sell personal information, you may opt out of sharing for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Information: You may limit our use of sensitive personal information to specific purposes.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
To exercise any of these rights, please contact us at privacy@aqualuxremodeling.com or call (866) 823-0079. We will respond within 45 days as required by law.
8. Data Security
We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data in transit, access controls limiting data to authorized personnel only, regular security audits, and secure password hashing. While no method of transmission over the internet is 100% secure, we take all reasonable precautions to protect your data against unauthorized access, alteration, disclosure, or destruction.
9. Children's Privacy
Our services are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it promptly.
10. Third-Party Links
Our website may contain links to third-party websites, including contractor profiles, review platforms, and resource guides. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes, we will provide a more prominent notice (such as a banner on our homepage or an email to registered users). We encourage you to review this policy periodically.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: